A whole lesson covering the units stated in the topic title. It is all you need to teach on this unit of The marketing mix [Price] IGCSE Business Studies & Economics. Syllabus 2017 - 2019. Good for both Teachers and Students’ note taking. Lesson Objectives: At the end of the lesson, students should be able to: 3.3 Define 3.3.2 Price: • Identify and explain the pricing methods: cost plus, competitive, penetration, skimming and promotional; their benefits and limitations • Recommend and justify an appropriate pricing method in given circumstances • Understand the significance of price elasticity: difference between price elastic demand and price inelastic demand; importance of the concept in pricing decisions (knowledge of the formula and calculations of PED will not be examined) Test Yourself Questions at the end.

Lesson Plan Topic: Marketing mix Product - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain Product: •• The costs and benefits of developing new products •• Brand image; impact on sales and customer loyalty •• The role of packaging •• The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram •• How stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

A whole lesson covering the units stated in the topic title. It is all you need to teach on this unit of ‘Marketing.’ IGCSE Business Studies syllabus 2017 - 2019. Good for both Teachers and Students’ note taking. At the end of the lesson, students should be able to:  3 Define Marketing and explain the key terms.  3.1 Marketing, competition and the customer  3.1.1 Identify and explain the role of marketing such as: • Identifying customer needs • Satisfying customer needs • Maintaining customer loyalty; building customer relationships  3.1.2 Market changes: • Identify and explain why customer/consumer spending patterns may change • The power and importance of changing customer needs • Why some markets have become more competitive • How business can respond to changing spending patterns and increased competition Test Yourself Questions at the end.

**A complete lesson. ** * Niche-Mass-marketing-Market Segmentation, ‘ppt’ IGCSE BusinessStudies syllabus. *.Engage your students, relax, and simply guide them as they work and learn. Answers at the end. Lesson Objectives; At the end of the lesson, the students should be able to; Define niche marketing and mass marketing:• Benefits and limitations of both approaches to marketing How and why market segmentation is undertaken:• How markets can be segmented, e.g. according to age,  socio-economic grouping, location, gender• Potential benefits of segmentation to business• Recommend and justify an appropriate method of  segmentation in given circumstances

Lesson Plan Topic: Achieving quality production - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain the role of marketing. •• Identifying customer needs •• Satisfying customer needs. •• Maintaining customer loyalty •• Building customer relationships. Market changes. •• Why customer/consumer spending patterns may change. •• The importance of changing customer needs •• Why some markets have become more competitive •• How businesses can respond to changing spending patterns and increased competition. Concepts of niche marketing and mass marketing. •• Benefits and limitations of both approaches to marketing. How and why market segmentation is undertaken. •• What are the, e.g. according to age, socio-economic grouping, location, Gender •• Potential benefits of segmentation to business. •• Recommend and justify an appropriate method of segmentation in given circumstances NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Complete Lesson. Franchises and Joint Ventures * ’ppt’ IGCSE Business Studies. I have consistently produced A*s, As, and Bs. You can replicate my results with my up-to-date notes, *Engage your students, relax, and simply guide them as they work and learn. Questions at the end. Answers provided. *Engage your students, relax, and simply guide them as they work and learn to excel. ‘Class Activities.’ with Answers.’ Lesson Objectives; At the completion of the lesson, the students should be able to; Describe main features of Franchising and Joint Ventures with example Explain the key words in Franchising. Identify and describe the advantages and disadvantages of Franchising to both the Franchisor and the Franchisee and the advantages and disadvantages of Joint Ventures Describe how to start a franchise business. Class Activities with Answers.

Complete Lesson. Current Account of the Balance of Payments ’ppt’ IGCSE Economics. With these resources, I have consistently produced A*s, As, and Bs. You can replicate my results with my up-to-date notes. *Engage your students, relax, and simply guide them as they work and learn to excel. ‘Class Activities.’ ‘Questions with Answers.’ Lesson Objectives; At the completion of the lesson, the students should be able to; The Structure - components of the current account of the balance of payments – trade in goods, trade in services, primary income and secondary income. Calculation of deficits and surpluses on the current account of the balance of payments and its component sections. Causes of current account deficit and surplus - Reasons for deficits and surpluses. Consequences of current account deficit and surplus Impact on GDP, employment, inflation and foreign exchange rate. Policies to achieve balance of payments stability - The range of policies available to achieve balance of payments stability and how effective they might be.Class Activities provided with Answers.

Exclusively for teachers. To be used together with the ‘Topics to be covered’ and the ‘Syllabus work scheme; previously uploaded on this TES platform. This Lesson plan covers IGCSE Syllabus 2017 – 2019: 3.3.5 Technology and the marketing mix. It will save teachers valuable time spent in preparing lesson plans. It can be modified according to your school or personal requirement seeing that it is editable. You can also add your school logo at the top left hand side or as you think fit.

Exclusively for teachers. To be used together with the ‘Topics to be covered’ and the ‘Syllabus work scheme; previously uploaded on this TES platform. This Lesson plan covers IGCSE Syllabus 2017 – 2019: Lesson Plan 2017 Week 8 BS 10, Term 1. It will save teachers valuable time spent in preparing lesson plans. It can be modified according to your school or personal requirement seeing that it is editable. You can also add your school logo at the top left hand side or as you think fit.

Lesson Plan Topic: Market research,. Methods used and Sampling. Lesson Plan IGCSE Business Studies- ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Identify and explain the role of market research and methods used: •• Market-orientated businesses (uses of market research information to a business) •• Primary research and secondary research (benefits and limitations of each) •• Methods of primary research, e.g. postal questionnaire, online survey, interviews, focus groups •• The need for sampling •• Methods of secondary research, e.g. online, accessing government sources, paying for commercial market research reports •• Factors influencing the accuracy of market research data. Presentation and use of market research results: •• Analyse market research data shown in the form of graphs, charts and diagrams; draw simple conclusions from such data. NB: You can add your school’s name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson topic by editing the objectives, Plenary and lesson starter etc.

Exclusively for teachers. To be used together with the ‘Topics to be covered’ and the ‘Syllabus work scheme; previously uploaded on this TES platform. This Lesson plan covers IGCSE Syllabus 2017 – 2019: Methods of primary research, e.g. postal questionnaire, etc. It will save teachers valuable time spent in preparing lesson plans. It can be modified according to your school or personal requirement seeing that it is editable. You can also add your school logo at the top left hand side or as you think fit.

Exclusively for teachers. To be used together with the ‘Topics to be covered’ and the ‘Syllabus work scheme; previously uploaded on this TES platform. This Lesson plan covers IGCSE Syllabus 2017 – 2019 : 3.1.3 Concepts of niche marketing and mass marketing: 3.1.4 How and why market segmentation is undertaken. It will save teachers valuable time spent in preparing lesson plans. It can be modified according to your school or personal requirement seeing that it is editable. You can also add your school logo at the top left hand side or as you think fit.

Exclusively for teachers. To be used together with the ‘Topics to be covered’ and the ‘Syllabus work scheme; previously uploaded on this TES platform. This Lesson plan covers IGCSE Syllabus 2017 – 2019: • 3.1 Marketing, competition and the customer 3.1.1 The role of marketing 3.1.2 Market changes It will save teachers valuable time spent in preparing lesson plans. It can be modified according to your school or personal requirement seeing that it is editable. You can also add your school logo at the top left hand side or as you think fit.

Exclusively for teachers. To be used together with the ‘Topics to be covered’ and the ‘Syllabus work scheme; previously uploaded on this TES platform. This Lesson plan covers IGCSE Syllabus 2017 – 2019: Recommend and justify which communication method to use in a particular situation. It will save teachers valuable time spent in preparing lesson plans. It can be modified according to your school or personal requirement seeing that it is editable. You can also add your school logo at the top left hand side or as you think fit.

Public Limited Companies * ’ppt’ IGCSE Business Studies & Economics. I have consistently produced A*s, As, and Bs. You can replicate my results with my up-to-date notes, *Engage your students, relax, and simply guide them as they work and learn. Questions at the end. Answers provided. *Engage your students, relax, and simply guide them as they work and learn to excel. ‘Class Activities.’ with Answers.’ Lesson Objectives; At the completion of the lesson, the students should be able to; Define a Public Limited Companies Identify and describe its main features, advantages and disadvantages. Explain the concepts of risk, ownership and limited liability as pertains to Public Limited Companies Differentiate between unincorporated businesses and limited companies Recommend and justify Public Limited Companies in a given situation. Class Activities provided with Answers.

Private Limited Companies(Ltd) * ’ppt’ IGCSE Economics. I have consistently produced A*s, As, and Bs. You can replicate my results with my up-to-date notes, *Engage your students, relax, and simply guide them as they work and learn. Questions at the end. Answers provided. *Engage your students, relax, and simply guide them as they work and learn to excel. ‘Class Activities.’ with Answers.’ Lesson Objectives; At the completion of the lesson, the students should be able to; Define a Private Limited Company Identify and describe its main features, advantages, and disadvantages. Explain the concepts of risk, ownership and limited liability as pertains to Private Limited Company Recommend and justify a Private Limited Company in a given situation. Class Activities provided with Answers.

Partnership * ’ppt’ IGCSE Economics & Business Studies. I have consistently produced As, As, and Bs. You can replicate my results with my up-to-date notes, *Engage your students, relax, and simply guide them as they work and learn. Questions at the end. Answers provided. *Engage your students, relax, and simply guide them as they work and learn to excel. ‘Class Activities.’ with Answers.’ Lesson Objectives; At the completion of the lesson, the students should be able to; Define Partnership. Identify and describe its main features, advantages, and disadvantages. Explain the concepts of risk, ownership and limited liability as pertains to Partnership Recommend and justify Partnership business organisation in a given situation. Class Activities provided with Answers.

Types of Business Organisations * ’ppt’ IGCSE Economics and Business Studies. I have consistently produced As, As, and Bs. You can replicate my results with my up-to-date notes, *Engage your students, relax, and simply guide them as they work and learn. Questions at the end. Answers provided. *Engage your students, relax, and simply guide them as they work and learn to excel. ‘Class Activities.’ with Answers.’ “Lesson Objectives” At the end of the lesson students should be able to, • Sole traders, partnerships, private and public limited companies, franchises and joint ventures • Differences between unincorporated businesses and limited companies • Concepts of risk, ownership and limited liability • Recommend and justify a suitable form of business organisation to owners/management in a given situation. Co-operatives, Multinational Corporations (MNCs)‘Class Activities’. ‘Answers’ provided.

Internal and External Communication * ’ppt’ IGCSE Business Studies . I have consistently produced A*s, As, and Bs. You can replicate my results with my up-to-date notes, *Engage your students, relax, and simply guide them as they work and learn. Questions at the end. Answers provided. *Engage your students, relax, and simply guide them as they work and learn to excel. ‘Class Activities.’ with Answers.’ Lesson Objectives; At the completion of the lesson, the students should be able to; Describe why effective communication is important and the methods used to achieve it: Effective communication and its importance to business Benefits and limitations of different communication methods including those based Recommend and justify which communication method to use in given circumstances Demonstrate an awareness of communication barriers: How communication barriers arise and problems of ineffective communication; how communication barriers can be reduced or remove ‘Class Activities’ with ‘Answers.’

Year 11 Termly Topics To Cover & Schemes Of Work For IGCSE Syllabus 2017 - 2019 Bus. Studies 0450 This bundle is prepared for parents of students, teachers and students of IGCSE Business Studies. It covers a range of the topics in the syllabus as follows: Year 11 Term 1 Week 1: 3.4 Marketing strategy 3.4.1 Justify marketing strategies appropriate to a given situation 3.4.2 The nature and impact of legal controls related to marketing to Year 11 Term 2 Week 9: 3.3.5 6.3.3 The impact of exchange rate changes: • Depreciation and appreciation of an exchange rate • How exchange rate changes can affect businesses as importers and exporters of products, e.g. prices, competitiveness, profitability (exchange rate calculations will not be examined) Parents and their wards can use this bundle to mirror the topics being studied in their children's Schools for each term it covers. Teachers can also adapt it for their subjects in the schools where they teach.